Economic scientists were the first among social scientists to study consumers and their behaviour and provided the details about the solutions to the consumer. Personal factors play an important role in affecting consumer buying behaviour. Consumers buyer behaviour is influenced by four major factors. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. In fact this is one major factor that influences consumer behaviour. Consumer buying behavior is influenced by two major factors. As of 2010, the global travel industry contributed 9. Entrepreneurship tends to focus on identifying and fulfilling consumer needs in specific niche markets, but all businesses can be affected by largescale economic trends. The influence of cultural factors on consumer buying. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors.
Factors affecting consumers buying decision in the selection. There are different reasons to study consumer behaviour according to. Faculty of economics and social sciences, szent istvan university, godollo 2100. The study was conducted to focus on how the selection of retail chain and the social economic status of the consumer influence the buying. In this study the focus was limited only to social, personal and psychological factors. Factors has significant influence on consumer buying behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Mar 12, 2020 understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level of demand for consumer goods.
Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. A consumer behavioural approach to food waste emerald. A purchase decision is the result of each and every one of these factors. Purpose to investigate the factors affecting consumers online shopping behavior. The theoretical part discusses the basics of factors affecting purchase decision, decisionmaking. The specific objectives are to examine how cultural, economic and personal factors influence clothes need recognition, information search, and evaluation, patronage and postpurchase behavior buying stages. Social factors play an essential role in influencing the buying decisions of consumers. The determinants of consumer behaviour can be grouped into three major captions namely, economic, psychological and sociological. It basically depends on the psychology of the consumer. Which economic factors most affect the demand for consumer goods. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available.
Accounting for trends in the overall economy can help business managers make better decisions. Factors affecting consumers buying decision in the. However, little is known about consumers behaviour and preference on farmed fish. A number of personal factors also influence the consumer behaviour. It is an attempt to integrate psychological and economic knowledge in order to. External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Factors affecting consumers buying decision in the selection of a coffee brand, 40 pages, 2 appendices.
Factors affecting consumer behavior product management buzz. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Factors influencing consumer behavior and prospective. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. Cultural, social, personal, and psychological factors. Social factors affect consumer behavior significantly. Pdf factors affecting consumer buying behavior researchgate. Jul 27, 2010 personal factors can also affect the consumer behavior. The personal income of an individual influences his buying behavior as it determines the level to which the amount is spent on the purchase of goods and services.
Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. It is against this background that this study seeks to examine sociocultural factors influencing consumer buying behaviour of clothes. Economic model in consumer behaviour courses with reference manuals and examples pdf. Economic factors that affect consumer behavior bizfluent.
Socioeconomic factors influencing the buying behaviour. The methods of estimating the price elasticity of demand are summarized in the presentation 2. What are the factors influencing consumer behavior. Factors affecting consumer buying behavior factors of. After the cultural factors in the study of consumer behaviour, the social factors also. Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city. Factors affecting consumer buying behavior international journal. The data has been collecting with the help of questionnaire. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. An attempt is made to elucidate these with least complications. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. The impact of social factors affecting consumer behaviour.
A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. The sub factors under personal factor are listed below. Consumer behaviour consumer behavior is the study of when, why, how and where people do or do not buy a product. Factors affecting consumer behavior of purchasing tobacco products. Understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level of demand for consumer goods. External environmental factors affecting consumer behaviour in consumer behaviour external environmental factors affecting consumer behaviour in consumer behaviour courses with reference manuals and examples pdf. Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior. The thesis was divided into a theory part and empirical part. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to.
Factors affecting consumers online shopping buying. Factors affecting consumers online shopping buying behavior. Psychological factors in determining consumer behaviour georgi t. Some of the important personal factors that influence the buying behavior are. Not all individuals would prefer to buy similar products. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Factors affecting consumer behavior of purchasing tobacco. Subcultures can include nationalities, religions, racial groups, or groups. Social factors affecting consumer behaviour consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life. Which economic factors most affect the demand for consumer.
An empirical study of the factors influencing consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Jan 05, 2018 8 factors that influence consumer behavior the most. Consumer, buying behavior, retailer, store, product, etc. When it comes to making choices about where and how to travel, multiple factors. Faculty of business and economics, mendel university of agriculture and forestry.
Factors influencing consumer behaviour agricultural journals. Each culture contains subcultures groups of people with share values. The impact of factors influencing the buying behaviour on. Family is a social group and it can be considered the cornerstone of consumers so. Human beings are social animals and our desire is to fit it and or to identify by individuals or groups which are the primary motivation for buying product and services in the services industry. After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. An empirical study of factors affecting the perceived. A struggling economy affects factors such as employment and interest rates, and the people may lose consumer confidence. Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. Even if you sell to a company, youll be dealing with humans to do it. Economic factors influencing consumer behavior definition. Food waste occurs in every stage of the supply chain, but the valueadded lost to waste is the highest when consumers waste food.
Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Economic model in consumer behaviour tutorial 15 april. The influence of cultural factors on consumer buying behaviour and an application in turkey. The continued fish decline in most capture fisheries including the lake victoria fisheries have led to increased promotion of fish farming. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, economic, personal and psychological. In effect, the cut down in aggregate consumption is expected to appear in the monthly or annual sales data available from government sources. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. Factors affecting buying behavior of consumers in unauthorized colonies 787 4. The purpose of this paper is to understand the food waste behaviour of consumers to support policies for minimising food waste. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them.
Findings in order to understand the effect of factors on the buying behavior, twenty one such variables were placed under five broad categories figure 4. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Age of a consumer and his life cycle are two most important sub factors under personal factors. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Grow profitability by understanding the four factors of consumer behaviour.
Evaluation of sociocultural factors influencing consumer. An understanding of consumer behaviour is essential in planning and programming the marketing system. External environmental factors affecting consumer behaviour. Factors influencing consumer buying behaviour global journals. The following are the main economic factors that greatly influence the consumer buying behavior. At the same time there was an attempt to understand the economic factors in terms if income and.
What are economic factors influencing consumer behavior. The consumer buying decision process is influenced by many internal and external factors. Economic factors affecting businesses your business. The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them. Age and lifecycle have potential impact on the consumer buying behavior. A consumer behavioural approach to food waste emerald insight. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors affecting consumer buying behavior of mobile phone. Personal factors can also affect the consumer behavior. Disposable income of the consumer demographic characteristics of the population e. These factors cause consumers to develop product and brand preferences. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below.